Rhetoric

1. noun

   study of the technique and rules for using language effectively (especially in public speaking)

2. noun

   high-flown style; excessive use of verbal ornamentation

   “the grandiosity of his prose”

   Similar: grandiosity, magniloquence, ornateness, grandiloquence

3. noun

   using language effectively to please or persuade

4. noun

   loud and confused and empty talk

   “mere rhetoric”

   Similar: palaver, hot air, empty words, empty talk